‘World’s first airbag for cyclists’ to be showcased at LRSC conference


The CEO of the Swedish company behind the world’s first airbag for cyclists will showcase his product to delegates attending the London Road Safety Council’s centenary conference early next year.

Fredrick Carling, from Hovding (the name of the company and the ‘airbag’), will fly to the UK to present at the ‘Safer Cities, Safer Futures’ conference in January 2017.

The one-day event will look at the challenges and opportunities that lay ahead for road safety professionals working in cities across the UK.

Mr Carling’s presentation will explain how, through advanced sensors, Hövding can sense a cyclist’s movement patterns and then activate in the event of a collision. When activated, the airbag will inflate, fix the neck position and provide ‘the world’s best shock absorption’.

Hövding says the inflated airbag covers a much larger area than a traditional cycle helmet and protects virtually all of the head, while leaving the field of vision clear. A video produced to promote the product (featured), has been viewed more than 110m times online.

The LRSC Centenary Conference, which is sponsored by RedSpeed, will be held at the Guildhall in the City of London on 24 January 2017.

More than 120 delegates have booked to attend and 12 companies will exhibit alongside the conference.

The agenda and speaker line up is virtually complete and includes presentations covering cycling, motorcycling, pedestrian safety, shared space, autonomous vehicles and 20mph limits.

The conference will be followed by an early evening drinks and canapes reception which will include an address by James Cracknell OBE, LRSC President.

The delegate fee (which includes the drinks reception) is £95 for attendees from the public and third sectors and academia, and £145 for others (both prices plus VAT).

Click here to visit the event website or here to book to attend, or for more information contact Sally Bartrumon 01379 650112.