Fredrik Carling, CEO, Hövding
Fredrik Carling is CEO of Hövding, the Swedish company behind the world's first airbag for cyclists.
Presentation: The world's first airbag for cyclists
This presentation will explain how, through advanced sensors, Hövding can sense a cyclist's movement patterns and will react in the event of a collision. The airbag will then inflate, fix the neck position and provide the world's best shock absorption.
Delegates will hear how Hövding protects nearly all of the head, while leaving the field of vision open. The inflated airbag covers a much larger area than a traditional cycle helmet - the protection is greatest where it is needed most and the airbag provides soft and gentle shock absorption.